St. Paul, MN – April 9, 2019 – Panacea, a leading provider of mid-revenue cycle management software, consulting and educational solutions, is proud to announce that Senior Vice President Mark Spehar and Executive Vice President Frederick Stodolak will present at the Healthcare Finance Management Association’s (HFMA) 2019 Virtual Conference on April 18, 2019 from 1:00-2:00 p.m. Central Time. Their session is titled “The Pricing Transparency Conundrum – Juggling Rational Price Development with Healthcare Consumerism Leading Practices.

Attendees will gain a greater understanding of how to:

  • Conduct procedure profitability analyses to determine appropriate patient discounts
  • Develop rational pricing strategies
  • Define what transparency may mean for their organization
  • Provide patients more accurate information on potential out-of-pocket expenses for services using detailed analytics

“Today’s healthcare systems are in a difficult position when it comes to pricing transparency,” said Mr. Spehar. “The move toward pricing transparency absolutely requires them to have rational, defensible prices that must also be balanced with the best practices of healthcare consumerism. In our session we’ll talk about the actions organizations can take to comply and thrive with the CMS pricing transparency requirements.”

Panacea has been providing pricing and healthcare financial consulting for over a decade. Its Hospital Zero-Base Pricing® system, which is trusted by prominent health systems nationwide, helps healthcare organizations establish and maintain rational and defensible chargemaster prices when a host of variables such as volume, case-mix, market data and more change each year. This software has received the coveted Peer Reviewed by HFMA® designation for six consecutive years

Register for the HFMA’s 2019 Virtual Conference and Panacea’s educational session at or learn more about Panacea’s pricing transparency expertise at or by calling 1-866-926-5933.